Information Marketing - You're the expert!

One of my specialties is Information Marketing - positioning you as an expert, coordinating and writing an educational campaign that teaches your prospects about your field and presents you as someone not only knowledgeable, but friendly and supportive.

For example:

• A real estate lawyer who produced a series of articles teaching the ins- and outs- of buying a home

• A private school administrator who produced a blog about educational topics

• A doctor's web page about alternative treatments and nutrition  

• An interior designer who blogged about home decorating ideas

What is the benefit off Information Marketing?

Information Marketing is about teaching and sharing – not selling. This fits perfectly with today’s changing market. The internet and the current economy have changed the way customers approach purchasing decisions. Prospects are much more likely to use the internet and social media to research not only the service or product they need but also the companies providing it. They rely on their friends’ and family’s recommendations. They read online reviews and comments.

By sharing your knowledge and teaching your prospects (without giving away the farm), you place yourself in an enviable position. Your prospective customers see you as knowledgeable, experienced, and likeable. By avoiding the hard sell, you set the stage for building those relationships that are vital in developing long-term business. Your prospects will respect and appreciate you for sharing what you know… and when they’re ready to buy, they will look favorably on you.

I’ve been using Information Marketing to market myself and my clients for 20 years. In the past, I relied heavily on the print media – newspapers and magazines – to get the word out. Today, the internet makes this job much easier. Your website, blog, blogs by other gurus, social networking sites, online news webites, etc. make it much easier to get news to your prospective clients.

How does it work?

I work with you to create a series of informational articles using you as an expert source. We then publish these articles via your blog, news releases, social networking, and/or traditional media. Information Marketing is not a one-shot deal - it is a carefully crafted, ongoing process of marketing your business that creates long-term benefits and results.

A well-written article or news release doesn't mean a thing if no one reads it! I have extensive experience in media relations, as well as writing. My services don't stop when the article is completed. Click here to read about some of my successes in media relations.

Relationship Marketing - Make friends with your clients!

I also specialize in Relationship Marketing - building and nurturing relationships with your clients. It costs 5-7 times as much to gain a new client as it does to keep a current one, so...Make Friends with your Clients! People like to do business with people they like! When your clients like you, they are more loyal, AND they become a great source for referrals.

• It can take 18-24 months to break even on the cost of acquiring a new customer. A 2% customer retention rate is equivalent to cutting sales costs by 10%. ~ Building Customer Loyalty, JoAnna Bandi
• The probability of selling something to a prospective customer is about  1 in 16. The probability of selling something to an existing customer is 1 in 2. It takes an average of seven calls to close a first sale, but just three calls to close a subsequent sale. ~ The Marketing Resource Center

Information and Relationship Marketing work very well together in a cohesive campaign, although Relationship Marketing can include many additional elements including more informal social networking, thank you notes, and other personalized marketing efforts.

Testimonials about PR & Writing from Debbie Dalton Evans:

• "Talent. Experience. Intelligence & Attention to Detail. These are all words that describe Debbie Dalton (Evans). Her high intelligence and attention to detail made it easy for us to give her responsibility for complete projects, with the assurance that it would be done right, on time, and on target." Merily Keller, Senior VP, Fellers & Gaddis Marketing Consultants

• "Debbie is invaluable to me. She always has a fresh perspective and new ideas. She works quickly and is always right on target." Sharon Wilner, publicist

• "Debbie is a talented and dependable writer who catches on to new concepts and subjects very quickly. Whatever the topic, she always produces top quality work which meets our needs and gets published." Jim Myers, president, Motivators, Inc. Public Relations

• "Debbie was always willing, cooperative, helpful, and responsible with a positive attitude." Susan Noffke, Manager of Development, Austin Regional Clinic, PA

• "Debbie edited our sales materials to simplify our use of jargon and to "Americanize" our translations (from French). The result is clear, concise and effective sales literature that presents our company to the public in the professional manner we desire. She is very easy to work with and enthusiastic about helping companies in need. I highly recommend her for any writing or editing job." Don Peavy, Regional Manager GFE Energy Management

• "Please pass my personal thanks to your events coordinator Ms. Debbie Dalton (Evans) for the invaluable assistance provided in constructing the Naval Aviation Choir Itinerary. The events went off without a hitch largely due to her detailed planning. You must be proud to have employees of her caliber." RM Thomas, Department of the Navy Recruiting District Houston

• "The article is excellent and Ms. Dalton-Evans must be congratulated for a job well done." Alvaro Franco, editor/publisher, Drilling Contractor Magazine

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About Deb 

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EMAIL DEB - debevansphotography@yahoo.com 

Deb Evans is located in Conroe, Texas. She is available "in-person" for clients in the Greater Houston area, and "virtually" for clients across the country. Email Deb at debevansphotography@yahoo.com for details or to schedule a consultation.
 

Please note that ALL photographs AND text on this web site and from Deb Evans Photography are protected by U.S. Copyright Laws and may NOT be reproduced in ANY manner without express permission. Deb Evans reserves the right to use any and all images she photographs for display, stock, advertising, or any other lawful purpose. You agree to this when you hire Deb Evans Photography.

Deb Evans is a virtual marketing communications consultant. She specializes in public relations and publicity from planning strategy to copywriting, design, and commercial photography. She also specializes in web marketing including blogging, SEO copywriting, Search Engine Optimization, keyword research, and more. She has over 20 years experience in public relations, advertising, and marketing, including over eight years experience as a professional photographer. She is based in Conroe and works throughout Houston. She is available across the country as a virtual consultant. Deb has a BS degree in Advertising and has worked as a newspaper journalist, PR Manager, writer, photographer, public relations consultant. ABOUT DEB